05 Mar A show in the making, Hugo Boss.

New York fashion week is one of four major fashion weeks in the world.   Designers arrive to showcase their collections and congregate celebrities, top models, photographers and all those interesting in the industry.

In this occasion, Satore Studio was lighting up the stage for Hugo Boss in both Menswear and Womenswear Autumn Winter 2018/2019 collection. A dynamic show that was share life at the Hugo Boss Social media accounts and viewed in Facebook more than  200.000 times.

But there is a lot of work in a show that lasts 10 minutes. This time, Hugo Boss revealed the making of the show and the keys stages to prepare a show without mistakes.

24 HOURS BEFORE THE SHOW

While the unveiling of the new collection is the focus of the show the set plays an all-important role. This fashion theatre filled with bright lights and music is as inextricably linked with fashion week as the collections. Immersing the guests in the mood of the collection, the location creates a seamless link to the surrounding environment. As final touches are made to the looks, the show set is completed, lighting rigs are assembled and cameras are positioned to capture the action from every angle.

 

 

 

 

 

To Know more about the making of this show go to the following link : https://www.hugoboss.com/fashionguides/show-in-the-making/fs-story-4o14pi07d10h.html