18 Jun Satore Studio at PITTI UOMO 94

FASHION BEGINS HERE!

Pitti Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles, took place in Florence from 12 to 15 June 2018. Satore Studio worked for Craig Green, Bonaveri, Emilio Pucci and MCM delivering some of the most amazing shows and experiences at Pitti Uomo.

CRAIG GREEN, MENSWEAR GUEST DESIGNER

Craig Green, the London-born fashion designer, presented his S/S 2019 collection in Florence with an exclusive runway show. His collections revealed many of the critical success factors for those who make fashion today, specifically his ability to innovate menswear “codes” without ever losing track of market dynamics. His style mixes together workwear influences, futuristic shapes, sculptural silhouettes and functional aspects.

The MCM showcase

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MCM invited us to discover its Spring/Summer 2019 Luft Collection at the Fortezza in the Sala dell’Orologio Inspired by contemporary perceptions of freedom and movement, its creative philosophy focuses on the brand’s DNA and on the concept of “hands-free” travel as well as a fresh design approach for a special offering of clothing and accessories.

“BONAVERI, A FAN OF PUCCI”:

Emilio Pucci and Bonaveri came together to showcase their creative vision and savoir-faire. A journey of colour, texture and shape: an insight into the past, present and future of the two Maisons. 115 mannequins, 31 busts, 100 miniatures, 1 giant, 360 kg of paint, 609 metres of fabric, 97 colours, 27 Pucci prints and more.

“Bonaveri – A Fan of Pucci”, was a visual journey created in partnership with mannequin pioneer Bonaveri.  The exposition explored the brands’ historic codes through their innate artistic touch, creative souls, savoir-faire and irony.