ERIYA

Date
Category
Creative Direction

PROJECT: ERIYA, BEYOND THE ROAD, SAATCHI GALLERY LONDON

ROLE: Art Installation


The Beyond the Road exhibition at the Saatchi Gallery, was a deconstruction of the exclusive soundtrack by music pioneer James Lavelle (UNKLE), to create an exciting multidisciplinary walk-in album, merging the worlds of visual arts, music and film.

 

Satore Studio’s piece Eriya, which translates as ‘to feel’ in the indigenous Mexican language of Huichol, centres around holographic dancers which move around the viewer. In order to create the illusion of the digital dancer appearing in the space of the immersive exhibition, key technologies were required such as Kinect tracking, Notch software and Hypervsn holographic solutions.