Don Julio

Don Julio

Tupac Martir has been named one of the influential figures shaping contemporary culture. 80 Mexicans have been celebrated by TIME to mark the 80th year of Don Julio Tequila. The honoured 80 are those who are living Don Julio’s legacy today – those who defy reason and convention, following hearts, not heads, to achieve their true purpose.

Luxury tequila is just one thread in the rich tapestry of Mexican history, culture, and innovation. In honor of the 80th anniversary of Tequila Don Julio, founded by one devoted Craftsman in Atotonilco in 1942, we’re celebrating the accomplishments of 80 other Mexican visionaries. Those who lead with the heart and not the head to achieve their incredible endevours. The vibrant legacies of Mexico’s many iconic artists, pioneers and innovators are carried on by Mexico’s brilliant journalists, creatives, public figures and musicians of today.

Full list: http://ow.ly/rIzC50J17rM