16 Jun The Future of the Fashion Industry
As new xR technologies become an essential part of virtual production, it is important to note their role in changing fashion. xR technologies are made up of augmented, virtual, and mixed reality technologies. Thus, xR technologies can play a central role in the future of the fashion industry. Satore Studio’s experience in producing creative visual designs and immersive experiences in live fashions believe that through xR technologies, we can react to the reactive shifts in the industry.
The challenges borne out of the pandemic has made the industry more reactive, the fashion industry included. Fashion has always brought the audience to new places and created the world when showcasing a new collection.
Using xR technologies allows the creatives here at Satore Studio to bring these collections into the immersive world without physical limitations and place them in any space the designer imagines. Satore Studio has recently collaborated with Marika Vera to showcase her work within a virtual space which allows people to understand the idea behind virtual fashion. This project also allowed us, as creatives, to learn about what is needed to create and supply the vision board for different consumers desire.
Check out our Virtual Fashion trailer:
Imagining Virtual Fashion from S A T O R E S T U D I O on Vimeo.